Julio B. “JB” Soler

I work between advertising strategy and filmmaking, creating in both English and Spanish from my base in New York. My background is in advertising, so I naturally begin with the audience, the brand, and the idea before deciding how a piece should look. I use live action, design, and generative AI as parts of the same creative toolkit. I make commercials, social films, cinematic shorts, and entertainment-led campaigns, taking projects from strategy and concept through scripts, treatments, direction, and post. Rabbit Hole — Bumpers is a good example of the playful, visually driven work I enjoy. I’m comfortable working in English and Spanish and love projects that cross cultures without flattening their personality. Bring me a clear brief or a rough thought; I’m happiest helping shape it into something direct, memorable, and ready to publish.

Commercially, I’m a good fit for bilingual campaigns, consumer products, entertainment launches, social films, and brands entering English- and Spanish-speaking markets. I can contribute at strategy level, write and direct the concept, build the treatment, and stay hands-on through edit and post, so the final piece still feels connected to the original business goal instead of becoming a disconnected visual exercise.