BBUCK
Suki Brand Strategy + Identity | BUCK
AI is changing healthcare — this much is inevitable. The question is whether it makes clinicians more mechanical or more human. As clinical tools have multiplied, so has the cognitive load placed on providers. It has splintered attention, pulled focus away from patients, and turned care into a Sisyphean task: pushing the weight of documentation and administrative demands uphill, day after day. While AI promised relief, the category quickly devolved into an arms race of features, near-identical