AZ8

AZ8 Creative Ad Challenge

Results announced
View winning entries

Challenge overview

This challenge starts with inventing a fictional product.
You can build on an existing product category or create something entirely new. Its look, materials, features, name and packaging — and whether it belongs to a fictional brand — are all up to you.
Once the core idea is set, use AZ8 to produce an original ad for that product.

Prizes

Best Creative Concept

Winners
さらさら
Prize
US$1,000 + 1 month of AZ8 Max membership
Criteria
Does the ad start from a fictional product and land on a clear, original and memorable idea?

Best Advertising Craft

Winners
ariszxyn
Prize
US$1,000 + 1 month of AZ8 Max membership
Criteria
Does it deliver the idea compellingly through structure, copy, pacing, humour and emotion?

Best Visual Production

Winners
stressaurus
Prize
US$1,000 + 1 month of AZ8 Max membership
Criteria
Visual direction, shot design, generation quality, craft and finish

Zumi Co-creation Award

Winners
biancaあけみん
bianca+2
Prize
1 month of AZ8 Max membership
Criteria
Did the entry use Zumi effectively to sharpen the product and creative idea?

Winning entries